When you register a domain, you buy the rights to that domain for a time period and the ability to control what people see in their web browser, then they type in this domain.

Register your domain right away
Remember to register your domain, before you do anything else. Make sure you get your name before someone else does. The price for a .com domain for one year is less than $10. So just go and register the domain. We can change the detailed settings later.

Click here to see if your domain is available.

Domain registration is prepaid on a yearly basis. If you can pay several years up front, you don’t have to remember to renew the registration each year, plus you usually get a bulk-discount.

Part of your domain registration service is the ability to connect your domain to your website’s server. This is called DNS: Domain Name Service. This means that when people write your domain into their web browser, they will instantly see the website stored on your web server.

What is a domain?
Domains are made up of two parts. The domain name and the “top-level-domain”. The Top-level-domain (TLD) is the country-code after the dot in the domain: “com”, “net”, “cn”, “org”, etc.

The domain name is before the dot: “Google”, “Yahoo” or “voxmediagroup”. Domain names are not case-sensitive, meaning “GoOgLe.com” is the same as “google.com” and “GOOGLE.COM”. This part is usually limited to the 25 letters of the English language, numbers and dash (”-”) and underscore (”_”).

International domain names
It is also possible to register a domain using international characters, like ä, ö, ü, ø, å, ñ and so on. You can even use Chinese characters in your domain name. It is not always a good idea to move beyond the English keyboard, because some users are not able to type in these characters. However, the option of international domain names can be a good supplement for your online marketing. Contact us to find out more about international domain names.

Web hosting
Once you have registered your domain, you will need a web hosting service, to get your website up and running. The web host provides a server where the files of your website are located.

Contact us, and we’ll help registering your domain and set up web hosting.

Today mass-emailing is not that simple. The reason: Unsolicited Bulk E-mails also known as SPAM-mails. We all get tons of them all the time and nobody likes them.

Because of the growing SPAM-mail problem more and more people are using anti-spam software, and respectable web hosting companies (the ones who handle your website as well as your emails) are setting up sending limits for outgoing emails.

The web servers that do not help fight against SPAM will be blacklisted by other web servers and none of the emails they send out will reach their destination – SPAM or no SPAM.

The idea of a newletter mailing-list is to only send to people who agree to receive your emails. A newsletter mailing-list function has 3 parts:

1. The front-end interface, where user will sign up and unsubscribe,
2. A secure database where all the email addresses are stored,
3. The back-end interface where you manage the addresses on the list and send out mails

With a good mailing-list interface you are able to send out emails with images and text-formatting. You will also have the option to schedule the sending of your emails, so that you can write the email on Wednesday afternoon (when you have time) and have it automatically sent out on Monday morning when your phone is ringing off the hook.

Unsubscribe option
Giving your receivers the option to unsubscribe is essential when sending out a serious newsletter. If someone doesn’t want to receive your newsletter it should be as easy as 1-2-3 to stop them coming. Remember, just because someone doesn’t want your newsletter doesn’t mean that they wont buy your product. So it is important to stay professional and service-minded, even in your automated internet marketing efforts. Your business will benefit in the long run.

If the receiver can not unsubscribe they will simply delete it. Anti-spam software will then pick it up and put your email address in their anti-spam list, and before you know it your website domain name is blacklisted by central anti-spam databases. And that, of course, is very bad. Besides, what is the point of having 500 subscribers in your list when you have no idea how many of those send your email straight to the trash-bin?

An effective means of delivering your message
When your newsletter receivers have chosen to be on the list, the chance that they will actually read what you send out is far greater. You will be writing to readers already interested in reading what you have to say, and that means that you will have a much better chance at successfully getting your message across.

Contact us to find out how to add a newsletter to your online marketing toolbox.

The purpose of your text is to deliver your message

People come to your website for answers. To persuade potential customers to invest time and money into your company, you have to first give them something of real value. If you avoid the usual sales-speak, and in stead offer useful information, your visitors will automatically consider you a serious provider in your field.

People find it easier to trust and relate to web-text which is informational, to-the-point and easy to read. When web-publishing text created for print, optimizing the text for web readability can make it many times more effective.

How new customers can find you on their own.

A great way to save money on offline marketing of your website, is to optimize your content to contain the keywords that your potential customers are searching for. This way interested visitors will arrive organically at your website.

Making sure that people can find your website where they search for it (Google, Yahoo, MSN and such) requires web content which has been optimized for findability. Findability optimization is an important part of search engine optimization (SEO).

Our services include:

• Web content development
• Web readability optimization
• Findability optimization

Contact us to know more about how a thoughtful and well-planned web project can benefit your business, or learn about how good web design delivers your message more effectively in ‘Show what you want to say: Visual communication‘.

Web design

First impressions are important and the design is the first thing a visitor sees. The design of your website must speak to the visitors and make them feel that they have come to the right place.

The aim of a good web design is to

• engage the visitor in the content and
• hold on to the visitor long enough to
• deliver the message.

Only by designing a user-friendly layout and navigation interface is it possible to present web content in a relevant visual context.

Company identity & logo design

For your customers to remember what sets you apart, they have to be able to recognise you. In order to maintain a clear connection between communication and design, your company’s visual communication must be consistent in everything from logo and website to business cards and stationary.

Our services include:

• Web design
• Usability optimisation
• Company identity design

Contact us to know more about how visual communication can benefit your business, or learn about future-proofing your website and how you can control the content of your website in ‘Creating websites that work: Web development‘